MARK LIPSKIDIGITAL CREATIVE

Web designer, developer and digital media marketing specialist

music | photography | art

DIGITAL DESIGN AND DEVELOPMENT

Background in web interface design (with understanding and application of user experience design). Up-to-date on Adobe Creative Cloud applications. Working knowledge of Axure, Proto.io. Depending on the project, often adapting to various web developing approaches coding/coordinating/managing usually a flexible development workflow (GitHub/Sublime/cloud web hosting, Bluehost, HostGater, AWS, etc.) using languages HTML5, CSS3, JavaScript, PHP, etc. Whether it is utilizing Bootstrap library, Emmet tools for developers, an existing HTML web template or a web CMS such as, WordPress, Drupal, Squarespace®, etc. experience has been attained. Also familiar with the various product industries, such as for selling art and music along with event calendar packages with customizable website templates created to work with various tools often include hosting a unique URL.

Also now there is Sketch, • Note to check that out!

Experienced with digital marketing (Search Engine Optimization, Google Analytics, Google Web Developers, Google Business, Google AdWords), email marketing newsletters design/coding/testing (MailChimp, Constant Contact, Emma, etc.), Landing Pages, Banner Ads, Info Graphics. Visual design/digital graphics production, including animated GIFs!

practice, and you'll do it well

-says just about everyone

Digital Design

There are design basics and techniques but the production and execution methods are forever changing and understanding the basic techniques and art behind it, learning whatever automation will bring including how to automate will be the advantage to having any expertise in this field. Keeping up interest and being in the know as a personal practice is the way it is.

Web Development

Many sites are built differently and sometimes in more ways than one with the technology that comes and goes. Whether custom or template based; patience, knowledge, problem solving skills and an open mind is a functional necessity. Many situations will fix when updating with all new secure/compatible services, however, having an individual to be educated on these changing technologies is required to manage, communicate and update these situations as they occur and is also a great alternative if things are built properly and, of course, understood by someone other than the original designer/developer.

Creative Strategy

The research stage gathers the knowledge to approach solutions for the problem being solved. It is vital to the end result of the completed project. Planning greatly increases productivity and should set a timeline to assure quality and timeliness. Design is where all of the research, planning and ideas come together to broadcast a message or sell a product and assist in creating a good user experience.

  • Responsive Design

    Every project is built for accessibility across all media devices.

    From my analytics experience visits are often split on average 50/50 for mobile vs. desktop visits, however, ever increasing more in mobile.

    Don't leave out 50% of your audience, not including your other mobile media audiences, i.e. social and other linked responsive mobile ready sites.

    Careful the most important content should be showing once testing on a mobile device. Be sure each visit has the chance to have the same experience and access to the most important information.

  • Web Development

    Understanding development.

    Understanding development of different products and services is really to understand what problem(s) they solve, how they work or and accomplish that for better or worse. Then of course how they will be built to follow through on that journey to completion. Finding new ways to provide the same or improved service especially if it means saving time or better results.

    For example, embrace marketing automation, learn how it works and maybe how to fix it to make it work for you. It can be there to save time so you can learn, perhaps spending time improving something else.

    Keep a ahead of your game and keep learning something new.

IN EVERY WALK WITH NATUREONE RECEIVES FAR MORE THAN HE SEEKS

  • Hollywood Bowl Performances Magazine

    To create a responsive mobile friendly website for advertisers to quickly learn, contact and get information they need to advertise in the programs for various theater venues.

    Autry Museum of the American West

    To work with an agency to change from and older Joomla CMS website to a new Drupal CMS cloud website hosted with Acquia. Required complete content review and site reorganization. Requirements for anticipating needs for general event programming as well as special annual events and exhibition calendar. Much went into the recreation of this website for the museum as well as it's web properties.

    Mike Kessler Writer+

    To create a central online showcase of award winning journalist writer's work. Site created was an update to what the client had previously. This one is now responsive and accessible on various devices.

  • BELLY BUDS PRODUCT LAUNCH

    Website needed for product launch, distribution and further investment.

    GONTINA GREEN BUILDING & DESIGN

    LEED certified builder and designer looking for a company presence with an interactive way to explore the floor plans of projects beside dowloading a pdf.

    KCODE RFID TECHNOLOGY

    To create a responsive mobile friendly landing page with a quick, clean introduction to the business and forms to collect information for targeting personal information to potential investors and customers.

Personal References for the self and more

 
Head Space App Mind and Body Health Learn to Code

Send a note or give a ring

Map It!

Google Maps

Phone/Text

+1 323.273.1800 / sms text

Email